With so much talk about mobile being a differentiating factor for brands, there is one crucial element that must exist to optimize mobile engagement: A quality customer experience.
According to a research study released by Maxymiser -- "Mobilizing the Retail Shopping Experience" – retailers can reap value and rewards by delivering a personalized, relevant, and intuitive customer experience on mobile devices.
Here are some of the major findings:
American consumers are even more demanding and impatient on....