Nokia has made strides in restoring its reputation among its UK consumers, according to research from YouGov. The market research expert’s Smartphone Mobile Internet eXperiences tracker (SMIX) shows that the Finnish firm substantially improved its levels of customer advocacy and loyalty during the last three months of 2012.
In the final quarter of the year, the number of Nokia customers that said they would recommend Nokia handsets to others rose by 13 per cent to 45 per cent. In the same period, its detractors fell from 37....