Sun Bum recently launched The Bum Club, a reimagined loyalty program created in collaboration with Rediem, aimed at moving beyond traditional, purchase-based loyalty models. In contrast to typical “punch card” programs, The Bum Club offers a broader, community-driven experience, and it’s already gained traction with nearly 14,000 early members.
Recognizing that conventional loyalty schemes often feel boring or rigid, Sun Bum wanted to create something more customizable and playful. Members earn points—called....