As the largest restaurant chain in the world, Subway's influence on the industry is unequivocal. That's why Paydiant co-founder Chris Gardner called Subway's mobile payments announcement in early October a "market signaling event."
Subway selected Paydiant to power a variety of mobile wallet capabilities — including mobile payment, offers and loyalty — in the upcoming release of its new app. It will begin rolling out by the end of this year.
"Subway is the tip of the spear. Mobile is about to....