Southwest Airlines announced a series of upgrades to enhance the in-flight customer experience while growing revenue. The airline plans to introduce assigned seating, premium seating options, and redeye flights.
In response to customer feedback and after exhaustive research, Southwest will move away from its long-standing open seating model and offer assigned seats on all flights. This change comes as 80% of current and 86% of potential customers prefer assigned seating, especially on lengthier flights.
Additionally....