Social channels are becoming a huge customer engagement vehicle for Caesars Entertainment Corporation. As such, Michael Marino, senior vice president of loyalty and digital at Caesars, told Loyalty360 that there has been a major shift in focus to content. How are you using new media / social media differently today than a year ago, and how do you see it changing over the next year? Marino: More customers are interacting with our social media channels than they were in past years. Increasingly, guests are relying on social....

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