KEASBEY, N.J. — After a successful pilot, ShopRite supermarkets will launch YourBucks mobile coupon program this week, SN has learned.

Powered by Catalina Marketing, St. Petersburg, Fla., the program targets enrolled shoppers with relevant offers via text message. ShopRite was one of many retailers Catalina tested the program with. Sixty CPG companies also participated.

As part of the pilot, shoppers were invited to enroll via a message that printed with their receipt at the register. Catalina funded a $1 off — redeemable on their next visit — as incentive to join. Loyalty cardholders sent a text message with their loyalty card number to enroll. Then they’d received a relevant offer via text message.

During one phase of the ShopRite pilot, members received between one and eight messages — depending on purchase history — during an eight week period. An offer might, for instance, invite a frequent cereal buyer to purchase two specific brands in the category and get $1 off a third. The $1 off coupon would print with her receipt after she fulfilled her purchase obligation and swiped her loyalty card. She could then redeem the offer on her next visit.

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