When Shaw’s Supermarket chain decided to drop its familiar loyalty store shopping cards in late June in its 169 stores in New England, it was unclear how its customer base would respond. In just two weeks since the Card-Free savings began at Shaw’s New England stores, the customer response was immediate and very positive, according to Shaw’s spokesperson Steven Sylven.
“The first day of Card-Free savings was June 28 and the feedback from customers has been overwhelmingly positive,” Sylven told Loyalty 360.
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