The Leading Hotels of the World, Ltd. (LHW), has appointed Shannon Knapp to the position of senior vice president and chief marketing officer for the organization.
Based in the company’s New York headquarters, Ms. Knapp will be responsible for leading brand marketing, interactive marketing, web operations, CRM, customer loyalty and public relations for the world’s largest luxury hotel collection.
LHW has evolved into a dynamic and growing organization which is able to attract and retain top talent. Ms. Knapp will align business goals with marketing strategies, and provide an expertise that accelerates business performance and generates results.
Ted Teng, president and chief executive officer at LHW commented, “Leading Hotels is in the midst of a transformation. I consider Shannon to be our CMO 2.0 – a new breed of CMO. She will link strategic vision, innovation and analytics with customer acquisition, retention and engagement, as well as drive revenue while ensuring a longer term view.” Mr. Teng added, “LHW is deemed a top organization because of our iconic member hotels and discerning customers, but we also pride ourselves on the outstanding talent we are able to attract. Our star will shine even brighter with Shannon Knapp as our new CMO.”
Ms. Knapp is a results-driven marketing leader who brings almost 15 years of experience in marketing to her current role. Most recently, she served as vice president of marketing for American Express Travel. In this role, she was responsible for leading U.S. customer acquisition and loyalty marketing, branding and public relations strategies with global oversight of communications and compliance programs. Prior to that role, Ms. Knapp was the director of cardmember marketing, where she led the program, marketing and customer experience strategies for Centurion and Platinum Card member travel programs including Fine Hotels & Resorts.
Shannon received her Bachelor of Arts in International Relations from Colgate University where she studied abroad for a semester in Geneva, Switzerland. She is proud of her Irish and Dutch heritage and can be found cheering on the New York Mets and New York Jets.
About The Leading Hotels of the World, Ltd. (LHW)
When extraordinary and one-of-a-kind intersect, you have likely found a Leading Hotel. As the largest luxury hotel collection, with more than 430 of the world’s greatest properties in over 80 countries, we seek out the exceptional. From grand palaces to intimate city hideaways, from ancient castles to sumptuous safari tent villages, from tropical aeries to mystical paradises, all are utterly unique and boldly independent. Each celebrates the culture of its destination, rather than trying to mask it with corporate-mandated sameness. Established in 1928 by several influential and forward-thinking European hoteliers, it started with 38 initial members. With our eight-decade-long commitment to providing unforgettable, authentic travel experiences, LHW selects only hotels that meet our high standards for quality and distinctiveness. To us, hospitality is not an industry; it’s an art…and our passion.