How’s that for an inspiring quote for the new year? It comes courtesy of a tweet by Brian Kibby, senior VP of sales, marketing, and business development for Pearson.
I follow many smart people on Twitter who have much to say about business, marketing, and at times transcendent meals, but Kibby’s is the best 140 characters of inspiration I’ve seen in awhile. It encapsulates the approach we all must take to succeed, as marketers, employees, entrepreneurs, and change-makers in the direct and digital marketing industry and beyond.
It is an ongoing challenge to keep up with the latest technological, process and cultural changes at large, but it is a challenge many marketers and their partners accept and embrace. Meeting that and finding opportunity within is vital to maintaining successful relationships with customers and with clients.
Beyond innovative ideas, marketers this year must also aggressively seek better solutions to one issue in particular. There is an imperative to ease concerns around online behavioral targeting. The solution needs to benefit consumers and build their trust with clear and transparent privacy policies.
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