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Indeed, it’s an appropriate time to give thanks and at Sears, its ninth annual Heroes at Home spring campaign with Rebuilding Together raised more than $750,000 and assisted military families facing hardship by making necessary repairs, improvements, or modifications to their homes.
The program, which has now raised more than $40 million over the past nine years thanks to generous donations from Shop Your Way loyalty program members, customers, and associates, has funded more than 1,600 home rebuilds.
The program is part of Sears’ longstanding commitment to supporting veterans and military families. The campaign, which began Oct. 30 and ended Nov. 19, allowed Sears loyalty program members to donate to Rebuilding Together, a leading national nonprofit in safe and healthy housing, when they check out at any Sears store or via a link at sears.com/heroesathome.
Brian Hanover, senior director public relations, Sears Holdings Corporation, talked to Loyalty360 about this special campaign.
Can you tell me how the program has gone and what Sears’ goals are from a customer engagement perspective?
Hanover: We’re thankful for the incredible generosity of our members and associates who have developed a deep affinity with our Heroes at Home cause program. Knowing this, we wanted to give members multiple ways to engage and support the program – whether through a donation on the pin pad when they checkout at the register, through the purchase of limited-edition products for the holiday season that give back to the Heroes at Home program, or online via content, donations, and affiliated purchases at sears.com/heroesathome.
It’s great that our powerful brands – Kenmore and Craftsman – additionally supported the program, deepening the engagement. Products that support the cause include:
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