It’s hard to beat convenience or value, and when both are successfully integrated into the same loyalty program, it can become one of the most useful tools in brand’s marketing arsenal. This powerful combination will soon be displayed in RwandAir’s loyalty program as it just announced plans to expand member benefits through a new partnership with Ecobank, a leading Pan African financial institution.
Promising to be the first program of its kind in the region, RwandAir will integrate Dream Miles, the airlines award-winning....