LITTLE ROCK, Ark. — Leveraging Acxiom® Corporation’s (Nasdaq: ACXM) automated email conversation solution, Rodale Inc. received the National Center for Data Management’s (NCDM) Database Excellence Silver Award in the Technological Applications category. The award was presented at the NCDM’s Conference for Engaging Customers Using Data and Technology in Miami, Fla.
Relying on email to promote its more than 100 products to new and current customers, Rodale, a global media company with more than....