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For customers regularly shopping and fulfilling prescriptions at Rite Aid, their trips are about to become more rewarding. Rite Aid has announced the launch of Rite Aid Rewards, a new customer loyalty program that makes it easier for more customers to engage and save.
Rite Aid Rewards allows members to earn points through everyday purchases, prescription pickups, personalized challenges, and special members-only promotions. A digital-first program, customers will track and convert points into Rite Aid Rewards BonusCash through a member’s digital account on riteaid.com or the Rite Aid app. For every $1 spent, members earn 10 points, subject to certain limitations. With as few as 1,000 points, members can convert their points into $2 Rite Aid Rewards BonusCash for redemption at checkout. Members can also let their points accumulate and convert later for more BonusCash.
“The Rite Aid Rewards program reflects our customers’ desire for a simpler program with more ways to earn and save,” said Erik Keptner, Rite Aid’s chief marketing and merchandising officer. “We moved from a tiered program to a points-based program that allows more customers to earn rewards. And as a digital-first program, customer preferences will guide personalized offers and challenges, providing them with engaging experiences online or in the app.”
The Rite Aid Rewards program offers customers more ways to save than ever before:
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