Shake Shack Tests Bitcoin Rewards to Lure Younger Consumers
Shake Shack is offering the cryptocurrency bitcoin as a reward for purchases made at the burger chain using Cash App, a digital wallet offered by Block Inc.
Customers will receive 15% of their purchase back in the form of bitcoin on any Shake Shack purchase made with Cash Card, a debit card available to Cash App users, and by buying items via Cash Boost, a rewards program available to Cash Card members. Users can search for the promotion in Cash App, under the Cash Boost....