Tom Beecher, President and CEO of Cartera Commerce – a leading provider of omni-channel marketing solutions that increase revenue and customer loyalty for merchants, believes that retailers will evaluate their online presence and make it easier for consumers to engage with them on a small screen.
“I think they’ll look at mobile apps that make life easier for the consumer,” Beecher told Loyalty 360. “If you try and use a mobile handset to check out, it’s still pretty hard. Over time, you’ll see....