Jeff Guthrie, Chief Sales & Marketing Officer at Moneris Solutions Corp. – Canada’s largest debit and credit card processor providing stored-value gift card and loyalty programs for tens of thousands of merchant locations – told Loyalty 360 that speed and convenience are the two biggest selling points for virtual gift cards.
Guthrie says Moneris launched a pilot Passbook service program with Kernels Popcorn’s gift loyalty card program earlier this month in more than 70 locations across Canada. He said his....