Many retailers are now in the process of organizational restructuring, unifying data and developing new business processes to support the redefinition of business around customer experience according to The CMO Guide to Omnichannel Personalization.
Written by 5one and Revionics, The CMO Guide to Omnichannel Personalization says many retailers are challenged in sorting through the realm of emerging technology possibilities due to a lack of time or experienced support. What’s more, the guide says many retailers are frustrated with....