With more and more loyalty programmes launching every week, what do businesses and consumers really feel about them? What channels are most effective at driving loyalty? And how do consumers prefer to engage with them?
In a survey that is the only of its kind in Ireland, An Post Mail Media Unit commissioned independent research undertaken by Amárach Research to shine a light on loyalty issues from the viewpoint of both consumers and businesses.
When 55% of marketers in Ireland consider building loyalty among existing customers to....