Rakuten Buys Nearly 10% of China’s Fanli to Deliver a World-Class Customer Experience
James M. Loy, Loyalty360
The appeal of a great loyalty program can easily transcend international boundaries. Consumers across the world are always on the look out for superb customer experiences. Loyalty programs can create meaningful customer engagement that, in turn, will breed lasting customer relationships, which equals value for the brand.
This idea may have provided a strong impetus for Rakuten Inc., Japan’s leading ecommerce website,....