Loyalty360 learned how The James Hotel uses data to build customer loyalty and what perks loyal guests can expect. Loyalty360 spoke with Lisa Zandee, Senior Vice President of Brand Management for Denihan Hospitality, about these compelling topics.
The James Hotel launched in 2006, and has hotels in Chicago and New York, but you’re expanding, correct?
Zandee: Yes, we’re working on a West Hollywood property which will open next year. We focused equally on design and service. We are a leader in creating design and guest centric....