Harrah’s Cherokee Casino Resort and Harrah’s Cherokee Valley River Casino & Hotel are two gaming and hospitality destinations that are wholly owned by the Eastern Band of Cherokee Indians. Managed by Caesar’s Entertainment, Harrah’s continues to make some exciting advancements in customer loyalty and customer engagement.
Total Rewards has been an extremely successful program in Harrah’s quest for refined customer engagement. But even beyond that, Harrah’s Cherokee has also begun expanding its focus....