By now we all know that social media can help put our customers at the heart of our business.

With this in mind, Lauren Carlson from Software Advice recently pinned down Brian Solis to discuss his definition of engagement.

Solis responded with what he calls the six rules of engagement: value, efficiency, trust, consistency, relevancy and control. Let’s take a look at this to see how they can be applied as part of your engagement strategy…

Read the six rules here.

 

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