Harley Manning, VP, Research Director, Forrester believes that, inherently, a digital customer experience is a better experience.   “In general, digital experiences tend to not to be perceived to purely physical experiences,” Manning said during a session titled, “Superior Digital Customer Experience Drives Revenue,” at the recent Forrester CXNYC 2016 Conference. “When you get into a connected experience that mixes the two, that can be really good. Without question, there’s an inherent advantage to....

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