Product Quality No. 1 Priority to Drive Brand Loyalty at Lands’ End
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Although Lands’ End’s fiscal performance in 2015 was disappointing, corporate officials believe they installed the necessary building blocks to attract more brand loyalty in 2016. Lands’ End CEO Federica Marchionni offered a strategic recap of 2015 and perspective on 2016 during the company’s fourth-quarter earnings call last month “We are working together to invigorate and innovate Lands’ End,” Marchionni said, according to Seeking Alpha. “We are focused on continuing our strong....

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