PREIT is a publicly traded real estate investment trust specializing in the ownership and management of differentiated shopping malls. Based in Philadelphia, the company owns and operates more than 25 million square feet of retail space in the eastern half of the U.S. with concentration in the Mid-Atlantic region’s top MSAs. PREIT CEO Jim Coradino told Loyalty360 that he wants to elevate the customer experience in all of the mall properties his company operates.
As a result, PREIT announced the launch of a shopper digital rewards....