PetSmart announced a contest to celebrate the launch of its Treats Rewards Program. The initiative comes after a recent survey highlighted that almost half of pet owners or someone they know regretted a tattoo. But those same people wouldn’t regret the inked artwork if it bore the likeness of their pet. PetSmart hopes to remedy that with its Tattoo Redo Contest, which will award five lucky winners a chance to cover up the tattoos they no longer want with one of their pets.
“We’re celebrating all the foot—and paw—prints that our pets leave on our hearts and the love and loyalty their parents show them,” said Bradley Breuer, Vice President of Loyalty and CRM at PetSmart. “Tattoos are the ultimate form of loyalty, but we know that sometimes the thing you thought you’d want to commemorate forever turns out to be…not so forever. So, we’re turning regrets into pets because we know you’ll never regret a reminder of your pet’s unconditional love.”
PetSmart’s Treats Rewards program is free to join and includes multiple tiers—Member, Bestie, and VIPP—each offering escalating benefits depending on the member’s level of spending. The program boasts more than 67 million loyalty members, and perks include personalized offers, early access to sales, members-only pricing, special gifts for pets’ birthdays or adoption anniversaries, and more. Furthermore, members engaging in services such as the Salon or Doggie Day Camp will enjoy new rewards, and those who donate to PetSmart charities will receive double the points.
“Our customers told us they wanted a rewards program that’s easy-to-understand, seamlessly integrated into their shopping experience, and personalized just for them,” added Breuer. “The new PetSmart Treats Rewards program offers more ways to engage, save, and discover the extraordinary value that comes from being part of the program. Through our new program, we’re deepening our connection with pet parents and bonding over our shared love of pets.”
To participate in the contest, entrants must share a story and a photo of a tattoo they regret and about the pet that inspires their wish for a cover-up tattoo. Pet owners who already have a tattoo of their pet can also join in on the fun. The first 20,000 pet owners to share an existing pet tattoo photo and their story will receive a free upgrade to PetSmart’s Treat Rewards VIPP status.
Learn more about the Tattoo Redo contest here: https://petsmarttattooredo.com/
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