Loyalty360 Reads: PetSmart Revamps Treats Rewards Program, Discount Tire & Service Partners with LA Angels, and Uber Eats Collabs with The Vitamin Shoppe

PetSmart Refreshes Loyalty Program To Meet the Needs of More Pet Owners 

PetSmart announced it has revamped its loyalty program to offer pet owners more perks when earning points. The pet superstore designed three new tiers for its Treats Rewards loyalty program, which boasts nearly 67 million members. According to a company email, the new program offers simplicity and flexibility while aiming “to incentivize more spending and build loyalty.” 

The tiers are based on how much a customer spends throughout the year. Basic reward membership is geared toward pet owners spending up to $499 annually. The Bestie tier is for members spending between $500 to $999 a year, while the VIPP level is for PetSmart customers who spend $1,000 or more per year. Each membership tier offers 10 points for each $1 spent, twice the points on donations to PetSmart Charities®, and 1,000 points for completing a loyalty member profile. Bestie tier members can earn two additional bonus points for each $1 spent, and VIPP tier members can unlock four additional bonus points per $1 spent. In addition, members at all three tiers will receive personalized offers, free shipping for orders $49 and over, birthday gifts, and more. 

Ninety-three percent of PetSmart purchases are connected to a Treats Rewards account. The pet retailer hopes to reach more customers, but Gen Zers seem to be tipping the scale in the pet retail market. According to a pass_by report, Gen Z visits to PetSmart jumped by 1.3% in the last five years. James Ewen, Vice President of Marketing at pass_by, noted that Gen Zers care about sustainability and ethical treatment of animals as well as in-store experiences that foster “a sense of community, social engagement, and shared values.” 

Learn more about the Treats Rewards program here: https://www.petsmart.com/treats-rewards.html/  

 

Discount Tire & Service Centers Partners with the Los Angeles Angels 

California-based family-owned Discount Tire & Service Centers is expected to announce an official sponsorship of the Los Angeles Angels during the 2024 baseball season. The collaboration will support local communities and make a difference outside the perimeters of the baseball field while enhancing experiences for fans with special promotions and giveaways. 

“We’re thrilled to launch this strategic partnership with the Los Angeles Angels,” said Sergio Andonian, President at Discount Tire & Service Centers. “As neighbors from Anaheim, we are dedicated to serving our local communities and providing quality tires and automotive service at the most competitive prices. Together, we look forward to making a positive and lasting impact in the communities. Add baseball to the mix, and with this winning combination, the possibilities are endless.” 

Discount Tire & Service Centers is holding a promotion to showcase the sponsorship. Customers who purchase four select tires will receive four tickets to an Angels game (limitations apply). 

Learn more about the promotion here: https://www.discounttirecenters.com/angels/ 

 

Uber Eats Unveils Partnership with The Vitamin Shoppe 

Uber Technologies announced a nationwide partnership with The Vitamin Shoppe, a health and wellness retailer. The collaboration will enable The Vitamin Shoppe to extend its reach by offering on-demand delivery through the Uber Eats app. 

“The Vitamin Shoppe is a growth-focused business with a digital-first mindset that is continuously transforming the way we serve our customers by reaching them where and when they want to shop,” said Muriel Gonzalez, President of The Vitamin Shoppe. “On-demand, same-day delivery from our stores via Uber Eats provides a fast and convenient way for our customers to access their favorite health and wellness products. We are also excited that Uber Eats customers will be able to add their Healthy Awards® I.D. to all orders and earn cash back rewards from The Vitamin Shoppe.” 

Uber One members will benefit from the partnership with exclusive perks, including discounts of up to 10% on eligible orders and waived delivery fees. Plus, they can still earn cash-back rewards from The Vitamin Shoppe. To celebrate the partnership, customers can enjoy a special 50% discount on orders of $60 or more through May 31, 2024 (limitations apply). Consumers should use the code VIMAMIN50 to receive their discounts. 

“Nutrition needs are personal and often urgent,” said Beryl Sanders, Director of US Grocery & Retail Partnerships at Uber. “That’s one of the reasons we’re most excited to bring The Vitamin Shoppe onto Uber Eats to help consumers find what they need on the app with a few taps — from vitamins and supplements to sports nutrition and on-the-go healthy snacks and drinks — and have it delivered to their doorsteps within hours if not minutes.” 

The Vitamin Shoppe is Uber’s first U.S. nutritional supplement retailer.  

Vitamin Shoppe delivered to your door: https://www.ubereats.com/brand/vitaminshoppe 

 

Read More on Trends, Updates, and Industry Leaders   

 

Original Article Links:  

PetSmart is revamping its loyalty program as Gen Z pet owners make more in-store visits 

Discount Tire & Service Centers Announces Strategic Partnership with the Los Angeles Angels for the 2024 Baseball Season 

Uber Eats Partners with The Vitamin Shoppe 

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