Pet Valu launched Pet Appreciation Month, its biggest, annual "Companions for Change" initiative. Select Pet Valu locations will be raising funds for Canadian animal organizations that provide support to local animals in need. In addition, many stores will host National Adoption Weekend to help find homes for pets in their communities.

Said Tanbir Grover, Chief Marketing and Digital Officer, "As one of the founding initiatives of Companions for Change, Pet Appreciation Month has helped our national charitable program raise close to $11 million over the last 11 years to help local pet rescues, shelters and other important animal causes across Canada. During lockdowns, many community-based shelters and charities were unable to host vital in-person fundraising events so supporting these organizations is more critical than ever as they need to overcome months of fundraising challenges."

Customers can purchase a paper PAW for the donation amount of their choosing, dedicate it to a pet or loved one, and paste it up in the store. Each Pet Valu store has selected at least one local animal rescue or charity in their community to support and 100 percent of the donations will go to the store's designated charity. 

In addition to Pet Appreciation Month, each year Pet Valu hosts an October fundraiser to collect product donations and hosts National Adoption Weekends to support local community rescues.

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