Peloton has announced a brand refresh and new creative platform focused on motivation. This brand refresh features Peloton's first-ever tagline - Motivation That Moves You - and is being expressed in a new campaign that features its celebrity instructors. Peloton partnered with Mother LA to create this new campaign.
Said Peloton SVP, Global Head of Marketing, Communications, and Membership, Dara Treseder, "The motivating power of the Peloton experience results in helping people lead healthier, happier lives. The....