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DIGITAL MARKETING NEEDS TO ACCOMMODATE CONSUMERS’ POST-PANDEMIC OUTLOOK.
During the first few months of the COVID-19 pandemic and the stay-at-home orders, The Harris Poll determined that between 46% and 51% of U.S. adults reported using social media more since the outbreak began. Among the 18–49 age group, the number increased to more than 60%.
Today’s customers are leaning into digital commerce and contact-free purchases at an accelerated rate. The combined pressures....
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