With holiday shopping now getting underway, the persistent flurry of “Add to Cart” clicks can leave many items regretfully forgotten like Kevin McAllister in Home Alone. In the spirit of giving, many companies have begun sending friendly triggered messaging CRM reminders to consumers, in hopes that this furthered engagement will urge customers to complete transactions.
During the biggest spending period of the year, the last thing that companies want is to watch portions of potential sales rotting on the table. Triggered....