Multichannel marketer has acquired leading brand/retail agency
RAPP, a multichannel marketing agency and part of The DAS Group of Companies (DAS), a division of Omnicom Group OMC +0.69% , today announced its acquisition of Haygarth, a United Kingdom-based brand and retail agency.
The deal enables RAPP to further its ability to provide expert marketing and communications across the total customer experience spectrum, by blending Haygarth's expertise in digital retail shopper and fast-moving consumer goods (FMCG....