Loyalty programs are more important for creating loyalty with Millennials than any other group, especially for CPG, telecommunications, entertainment, and retail sectors, according to the just released Bond Brand Loyalty 2014 Loyalty Report.
According to the report, 68% of Millennials indicated they wouldn’t be loyal to a brand that doesn’t have a good loyalty program–considerably higher than Boomer parents.
Building loyalty with Millennials isn’t just about points and costly benefits, the report says. There are a....