Pasta lovers, rejoice!

Olive Garden is giving their loyal customers want they want – and lots of it too. With the return of its most popular promotion, the Never Ending Pasta Bowl, the Italian restaurant is also introducing the Never Ending Pasta Pass. Starting at 3pm yesterday, the Pasta Passes were up for grabs for $100 exclusively at www.OliveGarden.com/never-ending-pasta-pass. Up to 1,000 lucky customers will get one, providing unlimited pasta and Coca-Cola drinks at Olive Garden from Sept. 22 through Nov. 9.

"Never Ending Pasta Bowl is our most popular promotion all year – in fact, we served more than 13 million bowls of pasta during last year's promotion," said Jay Spenchian, Olive Garden's executive vice president of marketing. "We're excited to celebrate pasta superfans with our limited edition Pasta Pass, which brings even more value and excitement to our guests' Never Ending Pasta Bowl experiences."

Olive Garden is seeking to make a big splash with this promotion, as the “unlimited” approach has been successful with other casual dining restaurants like TGI Friday’s, Red Lobster, and Outback. Using the hashtag #PastaPass, the Never Ending Pasta Pass has hit social media and is stirring up conversation and gaining exposure to people who aren’t even Olive Garden patrons.

Were you able to secure a pass? Happy feasting!

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