Epsilon has announced the launch of its new Social Media Tool, a facet of the Harmony Epsilon Response Network (ERN). Epsilon, a world leader in creating customer connections that foster brand and business equity, first released the Harmony ERN service in September 2012. Harmony ERN combines a vast database, sourced from clients’ activity data with a powerful array of marketing tools that allow marketers to personalize campaigns.
“Marketers often have deep visibility into customer behavior across the email and mobile....