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Old El Paso and the LeBron James Family Foundation have partnered to bring families together. The partnership began August 4, when Old El Paso hosted its inaugural Taco Tuesday meal at the LeBron James Family Foundation’s I Promise Village in Akron, Ohio. Old El Paso is also contributing financially to the LeBron James Family Foundation’s I Promise program, which includes the I Promise Village.
“The I Promise Village provides shelter, safety and support for families of I Promise School students and we’re excited to be a part of this incredible force for good,” says Ray Joncas, director of marketing for Old El Paso. “During challenging times, little things can make a big difference, and we hope our support of weekly taco meals gives these families something to smile about and brings them together for a fun night of the week.”
Not only is Old El Paso the official sponsor of the I Promise Village Taco meals, but it is also supporting the Village’s weekly communal dinners, Taco Tuesday events and I Promise School monthly family feasts, which happen throughout the year. The James family’s chef, Dena Marino, will be offering a virtual cooking class for I Promise families where she will share one of her favorite taco recipes.
“The families we work with often have had their worlds turned upside down by unforeseen circumstances that have put them in an insurmountable situation with no way out,” says Michele Campbell, executive director of the LeBron James Family Foundation. “We want to help remove some of those barriers that have held them down and put them in a situation where they can thrive – and most importantly, where they can be together while they get back on track.
Campbell says they have always understood the value of family meals and bringing people together around the table to engage in deeper conversations.
“We’re so excited about this partnership with Old El Paso that will help us continue to provide those weekly hot meals and an ongoing tradition for our families to enjoy as they learn and grow together,” Campbell says.
More on Loyalty360 on hunger and corporate social responsibility:
Instacart Partners with Feeding America to Launch the #GiveFromTheCart Challenge
Cheerios Partners with Jerry Harris to End Childhood Hunger, Donating $1.3 Million to No Kid Hungry
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