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Instacart and Feeding America have announced a new partnership - #GiveFromTheCart Challenge. This challenge is a giving campaign that will benefit Feeding America and fight rising hunger due to the pandemic. It invites consumers to donate the value of their last grocery cart to Feeding America. From today until August 14, 2020, each dollar raised will go to help fight hunger, and Instacart will match each donation, up to one million meals to Feeding America’s member food banks. $1 helps to provide at least ten meals secured by Feeding America on behalf of local member food banks.
"Our mission is to create a world where everyone has access to the food they love and more time to enjoy it together. We're proud to partner with Feeding America on the #GiveFromTheCart Challenge to help increase access to food at a time when more people than ever before are grappling with food insecurity in the wake of COVID-19," said Apoorva Mehta, Founder and CEO, Instacart, in an Instacart press release. "We believe that groceries are more than just food - they're an expression of warmth and connection. We invite people everywhere to turn their groceries into good and #GiveFromTheCart to donate the value of their last grocery cart to help a family in need."
To kick off this challenge, Serena Williams and her family have teamed up with Instacart to make the first donation towards the campaign, donating 50,000 meals to Feeding America.
"The COVID-19 pandemic has put an incredible strain on the Feeding America network food bank as we work to address the increased demand for food assistance in communities we serve," said Casey Marsh, Chief Development Officer at Feeding America, in the same press release. "We are thankful to Instacart and their customers for helping to support our neighbors in need. Donations from the #GiveFromTheCart Challenge will help food banks provide more meals to people who need them most."
The news release also highlights how to join the challenge.
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