Instacart Partners with Feeding America to Launch the #GiveFromTheCart Challenge

Instacart and Feeding America have announced a new partnership -  #GiveFromTheCart Challenge. This challenge is a giving campaign that will benefit Feeding America and fight rising hunger due to the pandemic. It invites consumers to donate the value of their last grocery cart to Feeding America. From today until August 14, 2020, each dollar raised will go to help fight hunger, and Instacart will match each donation, up to one million meals to Feeding America’s member food banks. $1 helps to provide at least ten meals secured by Feeding America on behalf of local member food banks.
"Our mission is to create a world where everyone has access to the food they love and more time to enjoy it together. We're proud to partner with Feeding America on the #GiveFromTheCart Challenge to help increase access to food at a time when more people than ever before are grappling with food insecurity in the wake of COVID-19," said Apoorva Mehta, Founder and CEO, Instacart, in an Instacart press release. "We believe that groceries are more than just food - they're an expression of warmth and connection. We invite people everywhere to turn their groceries into good and #GiveFromTheCart to donate the value of their last grocery cart to help a family in need."
To kick off this challenge, Serena Williams and her family have teamed up with Instacart to make the first donation towards the campaign, donating 50,000 meals to Feeding America.
"The COVID-19 pandemic has put an incredible strain on the Feeding America network food bank as we work to address the increased demand for food assistance in communities we serve," said Casey Marsh, Chief Development Officer at Feeding America, in the same press release. "We are thankful to Instacart and their customers for helping to support our neighbors in need. Donations from the #GiveFromTheCart Challenge will help food banks provide more meals to people who need them most."
The news release also highlights how to join the challenge.

  1. Shoppers can go to to donate the value of their last grocery cart or any amount they choose, to Feeding America.
  2. Consumers can then raise awareness of rising hunger by gathering groceries from their fridge or pantries, forming them into the shape of a heart, taking a photo, and sharing that across their social channels. This heart-shaped photo is the symbol for the challenge and “will help encourage friends and family to turn their groceries into good to help families in need. When sharing their grocery hearts on social channels, we encourage customers to tag @Instacart, @FeedingAmerica, #GiveFromTheCart, and share the #GiveFromTheCart Challenge donation page:”
"I'm so grateful to be partnering with Instacart and Feeding America for the #GiveFromTheCart Challenge -- together we are working to fight rising food insecurity," said Serena Williams also in the press release. "I am kicking off the challenge by donating 50,000 meals, and I hope you'll join me in supporting the communities that need our help the most right now."

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