We hear it so often in the loyalty industry that “there is no one size fits all” solution. Creating and retaining customer loyalty is the ultimate goal of every brand, but different marketers have different needs.
Loyalty360 caught up with Adam Morgan, VP of Global Partners & Alliances, SessionM, to discuss this theme.
We continue to hear about brands that are looking to create alignment between their customer loyalty efforts and the brand promise. Should all brands try to become the next “Apple” or &ldquo....