Since customer loyalty is really about building long-lasting relationships, it can often transcend our typical notions of traditional brand-consumer interactions. Loyalty programs are no longer only found in the retail, hotel, and travel industries. Increasingly, brands across all industries and verticals are recognizing the marketing potential of creating the strong bonds forged in a customer-centric community of loyal advocates.
In this way, loyalty programs are even starting to edge their way throughout the halls and across the quads of....