Opening up its loyalty program to allow all of its customers to reap the benefits is a momentum-changing strategy for Nordstrom. Since the company launched Nordstrom Rewards 2.0, it has sparked considerable customer engagement and increased customer loyalty. Loyalty360 caught up with Nordstrom spokesperson Dan Evans to learn more about this game-changing strategy. What factors prompted the creation of Nordstrom Rewards 2.0 and what are your goals for it from a customer engagement/customer experience perspective? Evans: Nordstrom....

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