Loyalty360 – the Loyalty Marketers’ Association has added nine members to its board of advisors. The abundance of new members represents an overhaul to the board driven by demand to bring loyalty to the forefront of all marketing. Recently appointed members will be in attendance at the 2015 Engagement & Experience Expo, which is set for November 9-11 in Dallas, Texas, where the Loyalty360 board of advisors is next scheduled to convene.
“The definition of loyalty is changing. It’s becoming an emotional....