The financial industry is changing, and rapidly, which makes the growing emphasis on maximizing customer experience and winning brand loyalty now so important. As the marketing landscape evolves and new digital and social technologies emerge at every turn, banks and financial organizations must remain vigilant about adapting alongside these cultural shifts.
That was the focus of Tuesday’s Loyalty360 webinar, where Andrew Copeman, Aite Group Senior Analyst, and Jane Johnson, Strategic Account Development Director of Deluxe Rewards....