Neiman Marcus Partners with Hudson BLVD to Improve In-Store Beauty Experiences

Neiman Marcus, the Dallas-based luxury retailer, and Hudson BLVD Group, a specialty beauty service platform, announced a partnership to roll-out BLVD, a multi-brand luxury beauty destination. This year, the brand is opening at the Neiman Marcus Short Hills, New Jersey store on Friday, February 1 and at the Neiman Marcus Hudson Yards store in New York City in March. Neiman Marcus and Hudson BLVD will offer four personalized beauty services, offering customers access to specialty beauty brands in both Short Hills and Hudson Yards.
 
The four services are Dreamdry, Pucker, Valley Nails, and Spruce & Bond. Dreamdry, a service found by Rachel Zoe and Robine Moraetes, offers blowouts, braids, and updos, along with other hairstyling techniques. Pucker provides eyelash extension services. Valley Nails delivers nail art with toxin-free nail polish and cruelty-free products, according to the company. Spruce & Bond offers brow shaping and tinting, chemical peel treatments, and hair removal services.
 
“Hudson BLVD Group partnered with Neiman Marcus to provide our like-minded clients a premium beauty experience,” says Robin Moraetes, President of Hudson BLVD Group. “BLVD is the new standard in beauty services and is the first of its kind. We have reinvented the traditional full-service salon model by bringing the best in beauty service brands together under one roof, along with offering clients their favorite specialty beauty brands in one convenient, luxury experience.”
 
Robert Hughes, Senior Vice President of Stores at Neiman Marcus, adds, “Neiman Marcus has been devoted to offering luxury experiences with the highest level of customer service since 1907. This partnership with Hudson BLVD Group further elevates Neiman Marcus at the forefront of retail innovation through the introduction of a personalized beauty services experience that helps our customers look and feel their best.”
 
Members of the Neiman Marcus loyalty program, InCircle, will be able to enjoy BLVD services as an added redemption option. The InCircle program’s benefits include points for every dollar spent using a Neiman Marcus credit card, two-day shipping online, gift packaging in store and online, and access to an InCircle concierge.
 

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