Nearly half of customers in Great Britain, Germany, France, and the U.S. believe their banks don’t value them as a customer (48%), according to new Ipsos MORI research commissioned by GMC Software Technology.
Consumers want to decide how they bank, with almost three quarters wanting to request the format in which they receive information from their bank (72%) and also at a time that suits them (74%). As a result, banks need to listen to consumers to deliver the services they need. But only 19% of consumers really believe....