Monarch Airlines says it is unconcerned by Ryanair’s apparent recent conversion to customer service as it prepares to put its people at the forefront of a new advertising campaign.
Tim Williamson, customer service and marketing director, who previously worked in tour operating for Tui Travel aims to instil a tour operating ethos throughout the airline.
As well as enhancements to the onboard experience, including regionalising the experience, the airline also plans to offer much greater levels of service in airports, both in the UK....