Mobile wallets have been talked about within the loyalty industry for quite some time now, but, according to a new report from Urban Airship, more businesses are jumping onboard amid a significant consumer shift regarding brand interaction. According to The State of Mobile Wallet Marketing report, regardless of age, gender, and location, consumers want to use mobile wallets to communicate with brands about sales, offers, coupons, loyalty programs, and more. The report surveyed 1,000 U.S. and 1,000 U.K. adults to analyze their....

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