Marketers are making more use of mobile media to reach out to shoppers this holiday season, and more shoppers are using their mobile devices to interact with ads, according to a new study.
Engagement with mobile campaigns continues to grow, according to Millennial Media’s tallies of action on its network, which covers more than 80% of the U.S. mobile ad market. The network’s October figures showed post-click activity was up by double-digit percentages in all forms of call to action, especially mobile-only activities....