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RIVERWOODS, Ill.—Social networking by small business owners has nearly tripled in the     past three years, jumping 23 percent in the past six months alone,      according to a new survey from Discover, but less than a third of owners     are using it to promote their businesses. In polls conducted in April and October of this year, the percentage of     small business owners who are members of an online social networking     community increased from 48 percent to 59....

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