Oracle Data Cloud has announced Moat Yield Intelligence, a new feature of Oracle’s Moat Analytics designed to help publishers ensure their advertising campaigns are viewable, avoid invalid traffic, and are delivered in a brand-safe environment. Moat Yield Intelligence capabilities have been tested through early implementation with key publishers, including Bloomberg Media Group, Bonnier Corp, and Vox Media. Using this new functionality, publishers have been able to protect media spend by reducing waste, optimizing yield, and gaining....