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Oracle Data Cloud has announced Moat Yield Intelligence, a new feature of Oracle’s Moat Analytics designed to help publishers ensure their advertising campaigns are viewable, avoid invalid traffic, and are delivered in a brand-safe environment. Moat Yield Intelligence capabilities have been tested through early implementation with key publishers, including Bloomberg Media Group, Bonnier Corp, and Vox Media. Using this new functionality, publishers have been able to protect media spend by reducing waste, optimizing yield, and gaining greater control of their inventory.
“Publishers want to be able to demonstrate to advertisers that their inventory is viewable, fraud-free, and brand safe,” says Dave Constantino, Head of Publisher Development, Oracle Data Cloud. “Moat Yield Intelligence functionality enables publishers to protect their advertisers’ media spend and can help to improve campaign performance while strengthening trust between publishers and advertisers to build proven and successful long-term relationships.”
The Moat Yield Intelligence feature provides a suite of targeting metrics that assist direct and programmatic sales efforts, including support for programmatic direct, sales via private marketplaces, and market leading SSPs:
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